FAQs

DMDIY Multi-channel Promotion

Direct Mail

Unaddressed DM refers to Hongkong Post Circular Service. It is a geographically targeted medium to get your promotional messages across to potential customer segments, both residential and commercial, without the need for address labeling. Addressed DM refers to sending of mails to addressees of your customer database or rental mailing addresses.

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Our direct mail service is currently available in A5 size postcard, A5 or A4 size leaflet, in either portrait or landscape format.

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For sizes other than the standard formats available in the platform (including the need to include enclosures or produce multiple inserts in a single mailing), you could contact us at 2921 6526 for arranging tailor-made service.

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Circular mail will not be delivered to any delivery point labelled with a “No Circular Mail” sticker. Senders must include the following statement in their circulars: “If you would like to opt out from receiving circular mail, please place a “No Circular Mail” sticker on the letter box. The stickers are freely available at all post offices, Home Affairs Enquiry Centres of District Offices as well as estate management offices of public housing estates and selected private residential developments. However, circular mail posted by the Government and related organisations, Legislative Councillors, District Councillors, election candidates and charitable bodies eligible for tax relief under Section 88 of the Inland Revenue Ordinance are exempted from this opt-out scheme.”

Exempted senders could choose to deliver their circular items to all delivery points or those not bearing “No Circular Mail” stickers. If all delivery points are chosen, senders must print “EXEMPT*” beneath the indicia as well as the relevant remarks on the items. Please refer to the service application form for details.

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Yes, the minimum order quantity is 1,000 items for unaddressed DM (ie. Hongkong Post Circular Service) and 2,000 items for addressed DM.

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Items sent under Bulk Ordinary mail follows the same delivery standard of ordinary local mail charging by principal postage. Please click here for details. Items sent under Bulk Economy mail will be delivered within three working days after posting. Please note the above lead time does not include the time required for DM approval and printing. Please refer to Q47 below for the associated lead time reference.

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Yes, you could submit the artwork of the DM piece through DMDIY for our approval according to the respective terms and conditions of the service. It normally takes 1-2 working days to receive an email confirmation on your submission. You must get approval on the artwork of DM prior to payment.

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The standard permit number on the addressed mail is for customers using DMDIY.hk for producing their direct mail. It serves as proof for postage paid. You cannot use your own permit number in this platform.

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If there are open edges on your direct mail (addressed), you must apply adhesive tapes on each side of the open edges. This is to avoid the mail entangled with other mails during processing.

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The resolution of the downloaded pdf file is for preview only. The file will carry the “preview” watermark on it and in low resolution. It is not suitable for mass printing. You are also not allowed to do so according to the terms and conditions.

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The normal print production lead time is from 3 to 5 working days for unaddressed mail and 6 to 9 working days for addressed mail, depending on the mail volume of the order and the prevailing production capacity. You will receive email confirmation on the expected posting schedule after successful payment. For addressed mail, items sent under Bulk Ordinary mail follows the same delivery standard of ordinary local mail charging by principal postage. Please click here for details. Items sent under Bulk Economy mail will be delivered within three working days after posting. For unaddressed mail, the delivery time will be within 4 working days after posting.

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As soon as the payment has been made and the mails have gone for production, you can no longer stop the printing.

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I’m afraid not. You have to order the exact DM quantities according to the selected distribution units of Hongkong Post Circular Service (unaddressed) or the quantity of customer list you upload to the system for sending mails.

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If you put a return address on the mails, any undelivered mails will be returned to the sender. If no sender’s address is included, the mail will be destroyed.

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No, you cannot send DM to overseas addresses using this platform.

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Colour Standard of all printed materials should refer to our standard in colour management; Please do not refer to the standard on any monitor, screen or printed manuscript. All RGBs or Spot colours would be converted into CMYK for printing, should there be any variance induced, colour standard of all printed materials should also refer to our standard in colour management as well. Our company and platform will not be responsible for any colour shift dispute due to colour conversion.

We and our platform are not responsible or liable to any customer submitted file that is not matching with customer confirmed requirements, which may include file inconsistency with size / bleeding deficit / colour / cutting size / image resolution inadequate / lacking of fonts, and etc., that result final product varied from customer request.

Should there be any QR code or Barcode printed on the manuscript, we cannot guarantee that the information in the barcode can be read normally.

All printing of color do exist color variance to certain extent. Customer should not use this as reason and ask for any reprints, discount or refund. We and our platform will not accept those requests. We have our own color management to ensure that all printing colors are within reasonable levels.


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