FAQs

DMDIY Multi-channel Promotion

General

You can use DMDIY to both win new customers and retain existing customers. The platform lets you send direct mails, emails and create a campaign site / web landing page, etc. whenever you like. Simply select the appropriate channels, templates / formats and design your own communication piece from your desktop.

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All you need is a computer with Internet access and an up-to-date Internet browser.

For best performance, we recommend you use the latest Google Chrome or Mozilla Firefox to run DMDIY.

If you could not install or update your browser to the latest version, you could still download a portable version of latest Google Chrome or Mozilla Firefox here:http://portableapps.com/apps/internet

For basic browser requirements, please see below information:
PC: Google Chrome 11+, Firefox 5+, Safari 5+, Internet Explorer 7.0+*
Mac: Google Chrome 11+, Firefox 5+, Safari 5+

*Please note that Internet Explorer 7.0 or above is supported to run DMDIY. However, you may encounter slow response and improper display of PNG images in Internet Explorer. However, this would not affect the output quality of your marketing materials.

Adobe Flash plug-in is not required to run DMDIY.

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You can register at www.dmdiy.com.hk by providing basic information here.

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It is free to register for an account.

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No problem, using DMDIY is as simple as using Microsoft Word. The online platform is designed to provide you a fast and hassle-free way to create a communication campaign without the requirement for technical expertise, installation or coding.

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You could find the prices for DMDIY here. You only have to make payment after you have used the interactive design tools to create the design and artwork of your communication piece, and confirm the order payment.

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We are happy to help you create your communication piece with our DIY tools. You could refer to the instructions and answers to the frequently asked questions. If you have any other technical questions or need tailor-made services, you could contact our business partner, Mybee Technology Limited at 3105 3632.

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You can reach our Customer Service Officer at 2921 6526. Alternatively, you can email us your question through the contact form. We shall reply you as soon as possible.

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Log in / Password (Member Registration)

Just click on “ Forgot your Password” link and follow the instructions to receive your password.

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Yes, you are required to register for a user account in order to purchase at our website.

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Please contact our business partner, Mybee Technology Limited at 3105 3632 for assist.

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No, the system does not allow changing of log-in name

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Yes, you can change/update your account details after logging into your control panel.

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Yes, you still have to register for the DMDIY platform to access the services.

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Design of Communication Piece

First, check the file format. You can include images in .JPG, .GIF or .PNG format. Our application does not support images or text saved in PDF or Word files. Then check the size of the image file. The maximum file size the system can support is 5 MB.

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The higher the resolution of the image, the better the printing quality of the direct mail . We recommend an image in 72 dpi resolution of 2599 x 1878 pixels for an A5 postcard and in 72 dpi resolution of 2598 x 3626 pixels for an A4 Flyer. If you can’t obtain the image in high resolution, please reduce the size of the image.

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It may be due to one of the following reasons:
– If you access our application from a corporate intranet or a network with a proxy/firewall, the proxy/firewall settings may block any uploads. It will disturb the proper operation of the system. As we cannot do anything with the settings of company firewalls, please talk to your system administrator to change the settings to permit files to be uploaded to DMDIY (dmdiy.hk). Alternatively, you could switch to a computer with another internet connection.
– Your Internet access line may have been very busy or overloaded at the time of uploading. Please try again later.
– You may have uploaded an image which exceeds the maximum file size limit. Please refer to Q15 on image specifications.
– You may consider updating your browser to a more updated version. Please refer to Q2 on browser versions.

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Make sure that JavaScript is activated in your browser. The application requires JavaScript to execute various functions properly. If it still doesn’t work, please try to download an up-to-date browser. Please refer to Q2 about browser versions.

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To remove images from the image folder, please click on the “bin” icon at the top right corner and select the “delete” icon at the top right corner of the selected image.

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You can use any image as long as it does not violate the terms and conditions of DMDIY.hk. It is important that you do not use any misleading images, or images for which you do not own the necessary intellectual property rights. Illegal or indecent images will not be accepted.

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There are a variety of free or payable images and graphics available at DMDIY that you can select to be inserted to your promotional materials.

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DMDIY provides some basic English and Chinese fonts for you to choose to format your text content. If you need to create artistic text content with other fonts, you could create them with your computer’s graphical software first and save it as an image and upload to DMDIY for use.

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Please save it as a .JPG, .GIF, or .PNG file. Then upload the file as an image and insert it over onto the card / leaflet.

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There are two functional icons related to text editing: “Title” and “Body Text”. To insert titles, headlines, slogans, etc, use “Title”. To insert body text or paragraph contents, use “Body Text”. Just drag and drop the appropriate icon(s) to the editing area. To enable you greater design freedom, you can insert several Titles and Body Texts over one another for making the material.

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Problems like this may occur if you copy over text from Microsoft Word. Word does not correctly convert punctuation marks. For this reason you should either type the text directly into the text boxes, or save your Word text in Notepad or another text editor first.

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Double-click on the Title or Body Text box, or choose the Edit icon on the right side next to the Title or Body Text box. The Edit dialog box will be opened and you can then edit the text again. The usual functions as in Microsoft Word are available here.

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As a few millimetres of the image close to the edge of the mail may be cropped by the paper cutting machine after printing, there is a safety margin area to avoid the appearance of white gap. We recommend that you avoid placing important parts of your message and images too close to the edge. You are also reminded to always print a copy of the mail for review before confirmation for submission.

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These are the boundary space in which content slightly beyond that area may or may not be printed in the actual material. You are recommended not to place important parts of your messages and image outside that boundary space. To play safe, please fill in background colour or image to avoid the appearance of white areas.

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You can use the “My Image” function to upload and insert your logos and photos in the DM Editor. If you have your own direct mail artwork, you can upload and insert it using the “Background” function for further editing in the DM Editor.

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You could create text boxes and edit the setting of the text box with different border options. There are different dotted lines options for choice. Similar setting is available for images.

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The postmark or posting indicia will be placed by default at the top right hand corner of the front side of the DM piece.

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There is a Map function icon for you to insert a map to the DM piece. You can insert a Google Map for free, or request us to draw a tailor-made map for you at a reasonable price. You can find the tailor-made map order form in the create map section. For more information, please contact our business partner, Mybee Technology Limited at 3105 3632.

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Yes, you can make use of the “Copy” function to copy your previous artwork for modifying to a new one.

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CMYK is a color model used in color printing, while RGB is a color model used for display images in computers and digital cameras. Please upload images to DMDIY in RGB format. DMDIY would handle the printing process without requiring the images in CMYK format. (Note: There are many RGB colors that CMYK printers cannot reproduce. Something that looks good in the monitor may not retain the same quality in the printed piece. Our system will convert it to CMYK for printing. Subject to the quality of your artwork, the exact colors between the two color models might be different.)

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Direct Mail

Unaddressed DM refers to Hongkong Post Circular Service. It is a geographically targeted medium to get your promotional messages across to potential customer segments, both residential and commercial, without the need for address labeling. Addressed DM refers to sending of mails to addressees of your customer database or rental mailing addresses.

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Our direct mail service is currently available in A5 size postcard, A5 or A4 size leaflet, in either portrait or landscape format.

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For sizes other than the standard formats available in the platform (including the need to include enclosures or produce multiple inserts in a single mailing), you could contact us at 2921 6526 for arranging tailor-made service.

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Circular mail will not be delivered to any delivery point labelled with a “No Circular Mail” sticker. Senders must include the following statement in their circulars: “If you would like to opt out from receiving circular mail, please place a “No Circular Mail” sticker on the letter box. The stickers are freely available at all post offices, Public Enquiry Service Centres of District Offices as well as estate management offices of public housing estates and selected private residential developments. However, circular mail posted by the Government and related organisations, Legislative Councillors, District Councillors, election candidates and charitable bodies eligible for tax relief under Section 88 of the Inland Revenue Ordinance are exempted from this opt-out scheme.”

Exempted senders could choose to deliver their circular items to all delivery points or those not bearing “No Circular Mail” stickers. If all delivery points are chosen, senders must print “EXEMPT*” beneath the indicia as well as the relevant remarks on the items. Please refer to the service application form for details.

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Yes, the minimum order quantity is 1,000 items for unaddressed DM (ie. Hongkong Post Circular Service) and 2,000 items for addressed DM.

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Items sent under Bulk Ordinary mail follows the same delivery standard of ordinary local mail charging by principal postage. Please click here for details. Items sent under Bulk Economy mail will be delivered within three working days after posting. Please note the above lead time does not include the time required for DM approval and printing. Please refer to Q47 below for the associated lead time reference.

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Yes, you could submit the artwork of the DM piece through DMDIY for our approval according to the respective terms and conditions of the service. It normally takes 1-2 working days to receive an email confirmation on your submission. You must get approval on the artwork of DM prior to payment.

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The standard permit number on the addressed mail is for customers using DMDIY.hk for producing their direct mail. It serves as proof for postage paid. You cannot use your own permit number in this platform.

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If there are open edges on your direct mail (addressed), you must apply adhesive tapes on each side of the open edges. This is to avoid the mail entangled with other mails during processing.

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The resolution of the downloaded pdf file is for preview only. The file will carry the “preview” watermark on it and in low resolution. It is not suitable for mass printing. You are also not allowed to do so according to the terms and conditions.

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The normal print production lead time is from 3 to 5 working days for unaddressed mail and 6 to 9 working days for addressed mail, depending on the mail volume of the order and the prevailing production capacity. You will receive email confirmation on the expected posting schedule after successful payment. For addressed mail, items sent under Bulk Ordinary mail follows the same delivery standard of ordinary local mail charging by principal postage. Please click here for details. Items sent under Bulk Economy mail will be delivered within three working days after posting. For unaddressed mail, the delivery time will be within 4 working days after posting.

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As soon as the payment has been made and the mails have gone for production, you can no longer stop the printing.

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I’m afraid not. You have to order the exact DM quantities according to the selected distribution units of Hongkong Post Circular Service (unaddressed) or the quantity of customer list you upload to the system for sending mails.

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If you put a return address on the mails, any undelivered mails will be returned to the sender. If no sender’s address is included, the mail will be destroyed.

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No, you cannot send DM to overseas addresses using this platform.

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Addressing

Our application accepts address files in CSV format. The address files should be structured as per this format. CSV files could be opened and edited in Google Docs spreadsheet and OpenOffice Calc.

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The protection and security of your data forms the foundation of the service. We guarantee reliable and high standard of data protection. Hongkong Post does not sell or rent addresses to third parties.

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If your data list includes a non-HK address it will not be delivered but you will still be charged for the printing and local postage rate.

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Putting QR code on DM

Please use the QR code functional icon to insert a new or existing QR code. You can click on the “create QR code” icon to create a new QR code or go to the “create QR code” function under the “My Project” section to manage your existing QR code.

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Yes, there is no limit on the number of QR codes to be inserted into the DM piece. However, QR codes cannot be overlaid by other images or text.

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It is the common practice to pre-install a QR code reader in modern smartphones. Alternatively, there are free QR code reader applications for download in the market. You could search by “QR code reader” in the Internet to find it.

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Sure, you can insert your logo or other image to the QR code.

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The easiest way to add branding power to your QR code is by adding color to it. Your QR code does not have to be standard black and white to facilitate scanning. You can use our color chart to change the color of your QR code. You can also insert your company logo or other image in the QR code.

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You can put the QR code in your DM or eDM so that customers can be connected to your additional marketing messages through channels such as web campaign site/landing page, text message or video, etc.

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You are entitled to a comprehensive report monitoring the traffic statistics and source of traffic for ordering QR code from DMDIY. Once you place the order, the QR code will be valid for one year. You could use the QR code on any promotion programs during the validity period. We shall send you a reminder for renewal a month prior to the expiry date.

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Campaign Site / Web Landing Page

Just a few steps, you could create and run a campaign site / web landing page with an online response capture form, forward to friend function, simple mini games (coming soon), photo gallery, youtube video feature (coming soon), coupon giveaways, etc.

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A dedicated web landing page works effectively with direct mail and email promotions. According to research, 50% online users like to enter contests and lucky draw once a month. You could use the landing page to run different contests and promotions (e.g. coupon giveaways, luck draw, free sample trial registration…etc) that could generate numerous market leads. Please be reminded to apply for a Trade Promotion Competition License from the Office of the Licensing Authority under Home Affairs Department for running lucky draw promotions.

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Hongkong Post does not provide any web design service. Should you need tailor-made web design service, please contact our business partner, Mybee Technology Limited at 3103 3633.

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Yes, you can schedule your campaign launch day after you have made the full payment.

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Please visit the “My Report” section and select the report corresponding to campaign site.

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Please visit the “Report” section and select the report corresponding to campaign site.

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There are export functions next to each report for download in CSV format. You could open CSV files by Microsoft Excel.

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You could stop your campaign site and resume it within the paid period. (Note: The expiry date of the campaign will remain the same as originally ordered even if you have inactivated the campaign for a while or the whole period.)

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You could revise the image and text content, create new pages or remove existing pages after the campaign site has been launched. You could add new functions to your campaign site afterwards too. However, you cannot amend any online form that has been launched.

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You can always create an eDM and hyperlink to drive traffic to your campaign site.

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Our Campaign site editor is similar to that of Our DM Editor. As long as you could create a DM from our DM Editor, you should easily create a Campaign Site by using the Campaign Site Editor.

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You could use the Campaign Site editor to create a landing page.

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Please use the Form functional icon to create a new form.

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Please drag and drop the functional icons at the bottom of the editor to the editing area for inserting items into the Campaign Site.

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A background image would always stay at the background of the campaign site. You could use background function for layout decoration or tile the background as repeating pattern. The image function is for information display. You could drag and drop the functional icon to any position within the layout of the DM.

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Background image allows you to start to create a Campaign Site with pre-defined layouts and look and feel. You could further modify and insert more items and functions according to your need.

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There are social media setting for each campaign site for you to setup different social media service settings.

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For customized online promotion and web design service, please contact our business partner, Mybee Technology Limited at 31033633.

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Yes, ‘Facebook share’ function is a built-in feature of our platform. It means visitors could share your landing page information in their Facebook wall and like your Fan page.

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Every campaign will have a separate online report which presents the captured response data provided by your visitors and the page view information of your landing page. The online report is a free value-added service.

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Order Placement and Payment

After you have finished creating your work, it will be added to “My cart” section automatically. Simply check out your shopping cart to place an order.

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Before you make payment, you may contact our customer service hotline 2921 6526 if you want to change or cancel the content of your order after submitting it. However, if the payment of the order has been processed, any changes or cancellation of the order will not be accepted.

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Simply click on the getting start banner in thehome page or go to the member page for registration.

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Once you login your account, you will be redirected to the Control Panel.

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Please go to My Project section to manage the projects you have created, or create a new project.

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After logging into your control panel, you can click on “My order” button on the menu bar to check all you order details.

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You can pay for most of the service(s) online or visiting any post office counters to make payment. However, order involving addressed mail must be paid at post office counters.

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We accept your online payment by Visa, Master Card and UnionPay via PayPal. If you have a PayPal account, you could pay with your Paypal credit. There will be a commission charge of 1% of the payment amount made by Paypal. If you do not have a PayPal account yet, you could register here. (Please note that PayPal is a tentative payment option in the initial launch of the service. We shall replace it with other online payment method soon.)

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You can choose to pay at any of our post office counters Simply bring along the invoice generated from the DM DIY system and visit any post office for making payment via cash, EPS or cheque. For cheque payment, you are required to make prior arrangement with the Hongkong Post Financial Services Division by telephone on 2921 2244. After the payment is made, please call our customer service hotline 2921 6526 to inform us the counter location, payment receipt number and date for making the payment. We shall then follow-up your order.

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You will receive a Payment Confirmation email upon completion of the online payment. For payment made at post office counters, you’ll receive a payment receipt for record.

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Our email confirmation sent through the system may be treated as spam by your server. Please check your spam folder of your inbox system. To ensure our emails arrive in your inbox, please add [ *@dmdiy.hk ] to your contact list.

Please note that the transaction process may take about 2 working days. The Payment Confirmation email will be sent after we have confirmed the payment data from the system. Please wait for a couple of days before contacting our customer service. *If you do not receive the email after 3 working days upon payment made, please contact our customer service at contact us.

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As payment will only be made after you have finalized the design of the marketing piece using our DIY interactive tools, no refund is allowed after payment.

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eDM

Email marketing sends emails to customers or prospects for precise targeting and fast response promotion. Simply provide us with your requirements and reference of promotion material, we could help you design the eDM, check the content and list hygiene to ensure high deliverable rate, send emails to email list and provide you with campaign tracking reports.

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Simply call us on (+852) 3105 3632 for placing an order.

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Yes, just send us your DM design in ai, psd or pdf file,we will adopt the design to the eDM for you.

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It takes around 3 to 4 working days.

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Yes, every email can be personalized for your contacts. You can use information about your customers to target the right people with the right message.

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Yes, we will provide eDM design service.

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You need to have your own email list, email content and artwork of promotion leaflet for our reference of designing the eDM.

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You could send us the materials via email

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Yes, the minimum package rate is $2,500 for sending 3,000 eDMs with design and production.

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Yes, just provide us the sender’s name and email address for applying to your eDM.

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Please download the email list format here.

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No, we don’t have any email database at this moment.

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Sure, you can schedule the eDM sending day and time as you like.

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You can log into the “report” section of the system to view the email sending status.

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Yes, you can contact us to stop the email blasting.

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Yes, you can add hyperlink(s) to landing page(s) in the eDM.

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You can use our campaign site service to create the landing page.

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You can log into the “report” section of the system to view the open rate of sent email.

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You can check the real time report in the system once your email campaign has been launched.

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You can login to the “report” section of the system for checking statistics such as open rate, click rate, no. of unsubscription, no. of bounced, no. of click for landing url, total recipients and successful deliveries.

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All-in-one email marketing package only HK$2500

  • eDM Design
  • Email sending
  • Content Checks
  • List hygiene
  • Analysis Report
  • Other Value-added Features